Clients hire and retain a private forecasting company, to give them the opportunity to have personal, one-on-one conversations with a meteorologist who is on call whenever there is a need.
“We need someone we can have dialogue with,” says Braley.
Clients repeatedly cite the value of having a person who is familiar with the client’s location, business, and forecast needs throughout a weather event, by taking their calls and answering their e-mails. In the most satisfying relationships, the same forecaster is consistently assigned to the client so that an interpersonal relationship is created.
This leads the best companies to be proactive in their relationships, such as calling the client with updates and warnings before even being asked. Not unlike many other professions such as legal, accounting, medical, etc., private meteorological forecasting turns out to be, at its core, a relationships business.
“I feel like they know me and I feel like I know them,” says Dwyer, referring to his relationship with Hometown Forecast Services.