Having spent my entire meteorological career serving the military and government I was somewhat restricted in the way I was able to gather, use, and disseminate information to the customer. As I embark in my new career as owner and chief meteorologist of my own company I am exciting about the prospects of having unlimited access to all information available. The amount data available to all users is enormous and virtually the same. The way users gather, analyze, and utilize the data varies depending on the security and regulations on the hardware and software in place.
In this day and age weather data and information is accessible and available to all in a variety of ways; internet, weather apps, TV. It is vital that when running a business highly dependent on weather that one consults with an expert to interpret the data correctly and forecast it accurately. It is the difference between making money and losing money over critical weather related decisions.
My role as an independent and private meteorologist and the role of The Weather Reporter (TWR) are to utilize the vast amount of data and turn it into valuable information that addresses the specific business weather concerns. This allows the customer to make well informed business decisions when it comes to the weather and conducting business operations. A major function is to be able to filter, adjust to specific locale, and communicate all of the National Weather Service forecasts, watches, and warnings issued.
TWR’s first responsibility is to understand the potential client’s business and what are the main weather concerns for the specific type of industry or event. TWR will add value to the weather data by creating customer specific weather content based on the weather concerns of the business. TWT will create site specific forecasts based on high resolution model guidance and will present and communicate the information in an easy to understand method to again allow the customer to make a well informed risk management decision.
The Weather Reporter will utilize state of art meteorological hardware and software to create the content that is needed to properly inform the customer of the potential hazards. Tools used by TWR include high resolution radar software capable interrogating individual thunderstorm cells to determine the onset of lightning, high winds, and heavy rain on a small scale. Once lightning occurs TWR has the necessary software to see the location of the lightning strikes and provide real time updates to customers. TWR has access to data from a large network of government and personal weather stations that provide real time precipitation, pressure, relative humidity, temperature, and wind data. This allows TWR to monitor real time conditions and be able to provide continuous updates and forecasts to customers. Access to high resolution satellite data allows TWR to not only monitor local conditions relative to a business operation site but can monitor tropical systems moving off the African coast that could possibly impact operations two weeks in the future. This is especially important during the Atlantic basin hurricane season which runs from June to November.
While TWRs main mission will be geared towards providing weather support for shorter term time frames (up to 5 days) the capability to look at longer term weather outlooks for business or event planning purposes are also available. It is the responsibility of TWR to look at all of the computer models and determine their reliability and validity in order to choose the one that is handling the current atmospheric situation the best. This will enable TWR to provide customers the best possible support and consultation.